Style Icon Rachel Zoe mentions L’Oreal Paris Elnett Hairspray and Extra-Volume Collagen Mascara as a way to keep your look stylish and chic without breaking your budget.
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October 2010
All posts from October 2010
VALENTINE'S DAY
by MediaPlacement on October 9, 2010 , Comments Off on VALENTINE'S DAYOBJECTIVE: Secure brand placement in the film without incurring a placement fee. STRATEGY: Review script within 24 hours of receiving, make offer to production to provide dummy and live bottles for filming along with VIP gifting, follow through to ensure prompt delivery to production and follow up to make sure production has everything they need.
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by MediaPlacement on October 9, 2010 , Comments Off on SEX AND THE CITY 2 AND MOËT PARTNERSHIPOBJECTIVE: To strategically align the world’s most loved champagne with one of the world’s most recognized entertainment franchises. In bringing both brands together and combining their mutual celebration of fashion, fine living and love, achieve greater momentum and brand awareness for both partners. STRATEGY: Develop a multi-level promotional campaign tied to the release of Sex
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by MediaPlacement on October 9, 2010 , Comments Off on CHELSEA HANDLEROBJECTIVE: To expand Belvedere Vodka brand awareness and build brand loyalty specifically in the female 21-35 demographic by aligning with a celebrity with a wide and diverse following across several demographic groups and mediums. Strategy: Partner with Chelsea Handler on the release of her 3rd book and subsequent comedy and book signing tour RESULTS: Over
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by MediaPlacement on October 8, 2010 , Comments Off on Variety1.
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