OBJECTIVE: Secure brand placement in the film without incurring a placement fee. STRATEGY: Review script within 24 hours of receiving, make offer to production to provide dummy and live bottles for filming along with VIP gifting, follow through to ensure prompt delivery to production and follow up to make sure production has everything they need.
on October 9, 2010 , Comments Off on SEX AND THE CITY 2 AND MOËT PARTNERSHIP
OBJECTIVE: To strategically align the world’s most loved champagne with one of the world’s most recognized entertainment franchises. In bringing both brands together and combining their mutual celebration of fashion, fine living and love, achieve greater momentum and brand awareness for both partners. STRATEGY: Develop a multi-level promotional campaign tied to the release of Sex
OBJECTIVE: To expand Belvedere Vodka brand awareness and build brand loyalty specifically in the female 21-35 demographic by aligning with a celebrity with a wide and diverse following across several demographic groups and mediums. Strategy: Partner with Chelsea Handler on the release of her 3rd book and subsequent comedy and book signing tour RESULTS: Over