OBJECTIVE: To strategically align the world’s most loved champagne with one of the world’s most recognized entertainment franchises. In bringing both brands together and combining their mutual celebration of fashion, fine living and love, achieve greater momentum and brand awareness for both partners.
STRATEGY: Develop a multi-level promotional campaign tied to the release of Sex and the City 2.
RESULTS: MOËT’s SATC2 campaign resulted in hundreds of millions of brand impressions from print ads in national magazines including Vanity Fair, In Style, Elle and Essence; a billboard in Manhattan; On and Off Premise activities in restaurants, lounges and retail locations across the United States; MOËT hosted VIP advance screenings, and the resulting publicity from the above activations. Media results included coverage in outlets including: InStyle.com; People.com; Life & Style Magazine and People Magazine. Additionally, by working closely with the studio and the filmmakers to achieve authentic brand placement within the film, MOËT received nearly a full minute of on-screen brand exposure resulting in over 12.5 million impressions in the U.S. and 34.4 million impressions worldwide.