Mediaplacement helped celebrate Hallmark Shoebox’s 29th Birthday at the Hollywood IMPROV on Wednesday, June 10th, 2015. It was a night full of laughs and smiles. The show was hosted by the hilarious Rob Riggle and featured comedian’s Heather McDonald, Loni Love, Neal Brennan, Josh Wolf, and Miranda Sings.
This exclusive event was attended by celebrities, media, and executives to help celebrate Shoebox’s birthday bash in style. The IMPROV was transformed like you have never seen it before, highlighting the lighter side of Shoebox with Smiley face balloons, giant – and hilarious – card cut outs to which you can take pictures with, a Selfie Station set up with a copy machine, and custom made beer pong game and a colorful Card Display. Guests were able to interact with the activations while sipping on custom cocktails. Not to be out done by the activations, the comedians brought their “A” game from the Wild Wolf band performing a custom Shoebox song to Loni Love leading the room in a rendition of “I Will Always Love You.”
Don’t just take our word for it, you can read about the fun filled night on E!online, UsWeekly, OKMagazine, Just Jared, or search #Shoebox to see some great photos posted by guests and talent from the night.
All in all, the event for Hallmark Shoebox’s 29th Birthday relaunch party was a sweet success!