To strategically align the world’s most beloved champagne with the ultimate 1920’s glamorous film. By bringing the parties together, we will achieve greater momentum, brand awareness, and consumer sales for both partners.
Develop a multi-level global promotional campaign tied to the release of “The Great Gatsby”.
Moët’s “The Great Gatsby” campaign resulted in millions of brand impressions from on and off premise activations in restaurants, lounges and retail locations across the World as well as, hosted VIP advance screenings. Media hits included coverage in the following outlets: LA Times, Forbes, Maxim, The Wall Street Journal. Additionally, by working closely with the studio and the filmmakers, Moët received multiple on-screen brand placements.
Impressions: 190.5 MM